NAPS Entrepreneurship Lecture — The Art on Consumer Attraction

By Caleb Inioluwa Faniyan

On Saturday, 13th August 2022, the administrators of the Nigerian Association of Psychology Students, University of Ibadan Chapter, hosted an entrepreneurship lecture titled "The art of Consumer attraction" on Google Meet. The lecture which was slated for 7 pm was aimed at helping NAPS students attract premium leads and skyrocket their sales in the third quarter of 2022.

The guest speaker, Mr. Adeolu Iterogba, also known as The Fiery Boss, is a versatile business development and marketing strategist, coach, public speaker, and corporate trainer with over 7 years of experience. He is the lead strategist at Dacharis Consults. He is also an alumnus of the Department of Psychology, Faculty of Social Sciences, University of Ibadan.

At the beginning of the lecture, the guest speaker discussed the challenges of client acquisition. He discussed the nitty-gritty of owning a brand and the need to create products and services which people cannot do without. Mr. Adeolu explained how the visibility of a brand, uniqueness, follow-up, and mouth-watering offers can help to acquire more prospective clients.

In addition, the guest speaker explained how to convert leads to buying clients by crafting irresistible and compelling offers. He emphasized that the offers must be built around definite products and must target a definite audience.

The insightful lecture ended after a few hours with a "questions and answers" session.